7 Simple Ways To Boost Your E-Book Sales

7 Simple Ways To Boost Your E-Book Sales

by Michael Southon



You can often dramatically increase your E-Book sales

by making a few minor adjustments to your sales page.

Here are 7 ways to increase your E-Book sales:



(1) Make sure your 'Order' link appears at least 3

times on your sales page.



(2) If your link currently says 'Order!', change it

to 'Order via Secure SSL Server' (if that is the

case). I made this change about a month ago, and I

noticed an immediate increase in sales.



(3) Offer a money-back guarantee that makes it clear

that you don't mind refunding purchases.



(4) Add a 'guarantee' logo or icon to your sales

page. You can find a variety 'guarantee' graphics at

AltaVista's MediaSearch:

http://web.altavista.com/cgi-bin/query?cn=med



Click on the 'radio button' that says 'Images' and

then type 'guarantee' into the search box. AltaVista

will return 20 pages of 'guarantee icons'.



(Before placing one of these graphics on your

website, make sure it is not covered by copyright).



(5) Offer 2 or 3 chapters of your book free (in the

form of a downloadable Trial version of your E-Book).

You could also allow people to read those same

chapters online.



(6) Include a 'Table of Contents' so that your

visitors can see what your E-Book contains.



(7) Keep your sales copy to one page. People are

spending less and less time surfing the Web - if your

sales message is more than one page, your visitors

will probably move on before reaching the end.