How To Use a Message Sequence to Increase Your Sal

How To Use a Message Sequence to Increase Your Sales

by Michael Southon



If there's one thing I've learnt in over 3 years of

web marketing, it is this: you *must* follow up with

your visitors.



The statistics are very clear about this: the 1st

contact produces 2% of sales, the 5th to12th contacts

produce 80% of sales.



I knew about this for years but didn't act on it.

Then, about 8 months ago I wrote a 5 Day Email Course

about my eBook (Ezine Writer) and offered it to my

visitors.



The response was amazing - my sales almost doubled.



This is how it works:



When visitors leave the index page of my website, a

popup appears inviting them to join my newsletter.



When they join, they also receive a free subscription

to my 5 Day Email Course, which is delivered by

sequential autoresponder.



But there's an important detail here. You don't want

the popup appearing when your visitors click on the

'order' link - it distracts them and you could well

miss a sale.



So the popup has to be designed so that it *doesn't*

appear when the order link is clicked.



You do this by including an 'exit=false' tag within

the order link. You can get the code for this - and

for the popup - at:

http://www.ezine-writer.com/popup-code.html



The next thing to do is set up your Message Sequence

on sequential autoresponders.



There are two ways of doing it - you can use a

web-based service or you can install a script on your

server.



I use a web-based service (aweber) - mainly because my

web host doesn't allow mailing scripts of any kind.



Here are two of the best-known web-based services:

http://www.aweber.com http://www.getresponse.com



If you want to avoid monthly fees, there are sites

that offer free sequential autoresponders (but they

will insert their own ads in your autoresponse):



http://www.freeautobot.com/

http://www.informationbyemail.com/

http://www.autorespond-it.com/

http://www.sendfree.com/



The advantage of a web-based service is that

everything is done for you. The downside is monthly

fees and a limited number of follow-ups (you can get

more, but you have to pay for them).



The second method is to install a script on your

server. Here are some scripts that give you unlimited

autoresponders:



http://www.smithfam.com/follow-up.html

http://www.ursoftware.com/autoresponder/

http://www.constructorbooks.com/easysponder/



The advantages of a script? You have no monthly fees

(just a one-time payment for the script) and you get

unlimited follow-ups.



So, those are the tools you need to deliver your

Message Sequence.



Writing your Message Sequence is quite an art and you

may need some help. Here is an excellent short

tutorial:

http://autorespondertools.com/autoresponder_follow-up_series.htm



That's it! All the info you need to double your

conversion rate.