Interviews with Well-Known Ezine Writers #3: - She

Interviews with Well-Known Ezine Writers #3: - Shelley Lowery

by Michael Southon



MS: Shelley, you're an excellent person to talk to

about Ezine Articles, because - as well as being a

prolific Ezine Writer - you own and operate the

largest article announcement lists on the Internet

(www.web-source.net). How would you rate Ezine

Articles as a promotion technique?



SL: Writing Internet articles is one of the best

promotional strategies used online. Not only will it

provide you with massive free publicity, but it will

also build your credibility and promote you as a

trusted professional in your area of expertise.



MS: How long have you been writing Ezine Articles and

what are the main topics you write about?



SL: I've been writing articles for the last four

years and I write mainly about Internet marketing,

Ecommerce, Web Design, and Web Development.



MS: Shelley, are Ezine Articles your principal web

marketing technique?



SL: Yes, writing articles is my main marketing

strategy, as I have found it to be highly effective.



MS: What sort of Articles have you had most success

with? In your experience, what kind of Articles are

most in demand?



SL: I have found that articles written to teach and

inform are the most in demand.



MS: Shelley, some Ezine Writers promote a product or

service in their Resource Box, while others aim only

to get a subscription to their free Newsletter. What

would your advice be for getting maximum results from

your Resource Box?



SL: I use a combination of both. I mention my product

within my bylines, however, I concentrate more on

gaining new subscribers. By obtaining my readers'

email addresses, I will have the opportunity to

advertise my products over and over again. A long-term

relationship with a subscriber is much more beneficial

than trying to make a one-time sale.



MS: What have you found to be the most effective ways

of getting your Articles published?



SL: I use a combination of methods. The most

effective method I use is an opt-in list. I enable my

visitors to subscribe to my publishers list to receive

new articles as soon as they're released. The second

most powerful method I use is article announcement

lists. Some additional methods include posting my

articles on my website and submitting them to article

directories.



MS: Apart from getting your Articles published in

Newsletters, are there any other ways you use your

Articles to promote your website? (such as turning

them into a free E-Book)?



SL: In addition to getting your articles published in

ezines, syndication services provide a great way to

gain massive free promotion. If your article is

published, it will be displayed across hundreds of

websites.



MS: That sounds like something every Ezine Writer

should be doing. You own and operate an article

syndication service yourself - can you tell us more

about that, Shelley?



SL: Sure, Michael. The Syndicator is a unique

service that enables webmasters to publish complete

articles (with the author's photograph) and/or just

headlines on their website. These articles are

available in several different categories including

Business, Internet Marketing, Biz tips, Web

Development, Web Design tips, Home/Family, Horoscopes

and others. Each article feed displays fresh articles

each week and is automatically updated.



MS: What kind of exposure could an Ezine Writer get

through your syndication service?



SL: The Syndicator provides content to over 4,000

websites, including co-branded syndication sites. In

addition, the syndicated content is dynamically

delivered to over 10,000 ebooks circulating the

Internet, with a combined audience of nearly half a

million viewers each week.



Syndicator: http://www.web-source.net/syndicator.htm



MS: That's a huge audience! What sort of articles

does the Syndicator accept?



SL: The articles selected to run in syndication

should be well written in simple, everyday language

that everyone can understand. They should provide our

readers with quality information that teaches and

informs in regard to the subject matter.



Submissions:

http://www.web-source.net/syndicator_submit.htm



MS: Some people say - with regard to Ezine Articles -

that everything that could possibly be written about

has already been written. What would be your response

to that?



SL: There's an endless number of subjects on which to

write about. But even if a subject has been previously

written about, every writer has their own style and

their own opinion - your article will have its own

uniqueness.



MS: What would you say is the single most important

style tip for writing a good Ezine Article?



SL: Articles should be well written in a simple,

everyday language. And, provide readers with quality

information that teaches and informs in regard to the

subject matter.



MS: And finally, Shelley, what would be your advice

to someone who wants to write Ezine Articles but has

never written for the Internet before?



SL: If you really want to get published, write your

articles with a sincere desire to teach and inform. Talk

to your readers and share your expertise.



MS: Thank you, Shelley - you've given us some great

tips.



SL: Thank you, Michael. It was my pleasure.